Some good examples of well-crafted LinkedIn company pages include Four Seasons Hotel HP and Blackrock. Be aware, overly promotional messages that appear too contrived will not engage people with your brand It’s good to share useful white papers, case studies, blog posts and how-to articles. Latest product information, promotions, discounts, entertaining content and customer service information are some of the top reasons people follow brands on social media. What information should you put on your page? You should have a social media person who will take ownership of this, and your product manager should help this person find relevant content to post and display.Īt times your HR person might like to be involved when it comes to using the company page for attracting candidates and driving recruitment. A company page is something that needs to be maintained long term. This works like a company page but files it under the main brand company page.īefore you start you need to set up a team to manage the process. If another part of your business already has a company page set up using the same domain, but you need to set up company pages as a subsidiary, an alternative is to establish a showcase page. The four steps to setting upĢ: Status should be intermediate to all-star level of completeness.Ĥ: Have a company email address that is unique to your company. This is a compelling new marketplace where buyers and sellers can meet to make more informed decisions. Over three million companies have a LinkedIn company page and 80% of LinkedIn members want to connect with businesses. Ultimately, the more people that visit your website in search of this information, the more sales leads you will acquire. Great content can turn people into strong advocates of your business and brand. The answer is useful, insightful content. The question is – how do you maximise it? Setting up a page on LinkedIn is not complicated and it can help position you as a thought leader (and a company owner that people would like to work for).Īccording to sales expert Jill Konrath, 84% of LinkedIn users say they have generated some form of business from the platform, so there is a return on investment. However, keeping it running and getting the most out of it can be a challenge. Setting up a company page on LinkedIn is a good way to attract and drive traffic to your website.

Open linkedin account for company